Justin Ryan Kaplan

"Summer Nights" - AI Music Video Spec Video

PROJECT

CLIENT

Independent

PROJECT

TYPE

AI Music Video Spec

PROJECT

ROLE

Creative Director

PROJECT

OVERVIEW

Synopsis:

In this summertime serenade, we find our two main characters, a young couple, enjoying the outdoors during a coastal summer vacation. Their joyful, enthusiastic, and carefree nature is aspirational, a momentary escape from the hardships of reality. I created this cinematic music video on a MacBook Air in the evenings after work, using shots and music generated with AI. Editing, sound design, and polishing were done in Premiere. I challenged myself to generate a song and footage using AI and complete this proof of concept while testing the current tools. Over my career as a CD and filmmaker, I’ve produced, directed, and edited 30+ music videos for independent artists and large labels. I’ve always gravitated towards music videos as a secondary creative outlet because, like most people, I love music. It’s a really neat meshing of filmmaking, branding, and music. After working with traditional workflows/methods over the years, it has been exciting to have these new tools in the arsenal and experiment through this type of lens.

Awards & Recognition:

• Official Selection – BAIFF
• AI Film of the Week – Curious Refuge
• Featured Project – AIFILMS.AI
• Simply the Best of AI Video February 2024 – James Larkin

Original Lyrics:

Singin, Ooo yea under the sun’s golden rays. Two hearts beating, setting our souls ablaze. You’re a stunnin light show, a love that shines so bright. Summer nights with you, feels like endless fireworks in the sky.

Sound Design:

We hear a rich polished bed of atmosphere and sound effects mimicking real life environments and situational elements. The sound design plays a large role in encapsulating the viewer in happy, aspirational summer vibes. They also play and lead into the catchy summer pop-rock track, which evokes similar feelings. These sounds are featured throughout the video, over the music to heighten the sense of realism and wonder.

PROJECT

WORKFLOW

I began by writing song lyrics and then used Suno AI to generate a few songs. Once I found a song I liked, I crafted a short narrative around the lyrics. Satisfied with the story, I used Midjourney to generate my main characters. After I was happy with their appearances, I created a shot list noting the framing and camera movement. I transformed those shots into more descriptive prompts for Midjourney, incorporating images of my existing characters into the prompts. Then, I designed the sound in Premiere, using the images as placeholders for timing. Utilizing my shot list notes, I wrote prompts for Runway and Pixverse, describing the character and camera movements as well as the framing. I continued to generate content and upscaled as necessary until I was satisfied with the output. I then replaced the placeholder photos in Premiere with the AI-generated video clips and polished everything as needed, adding some flares and lighting effects.